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Building Brand Value the Playboy Way
₨ 4,500
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.
Key Features
- Publication date: 2009-09-16
- Language: EN
Imported by ISBN.
| Author | S. Gunelius |
|---|---|
| Publisher | Palgrave Macmillan |
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