Identifying Hidden Needs

Identifying Hidden Needs

₨ 4,500

SKU: 9780230219762

Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this.

Key Features

  • Pages: 261
  • Publication date: 2010-10-06
  • Language: EN

Imported by ISBN.

Author

K. Goffin, F. Lemke, U. Koners
Publisher

Palgrave Macmillan

Reviews

There are no reviews yet.

Be the first to review “Identifying Hidden Needs”

Your email address will not be published. Required fields are marked *

Powered by
►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None
Powered by