Beyond Hofstede

Beyond Hofstede

₨ 4,500

SKU: 9780230202399

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Key Features

  • Pages: 312
  • Publication date: 2009-07-16
  • Language: EN

Imported by ISBN.

Author

Cheryl Nakata
Publisher

Palgrave MacMillan

Reviews

There are no reviews yet.

Be the first to review “Beyond Hofstede”

Your email address will not be published. Required fields are marked *

Powered by
►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None
Powered by