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Brand Aesthetics
₨ 109
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Key Features
- Pages: 243
- Publication date: 2012-07-24
- Language: EN
Imported by ISBN.
| Author | G. Mazzalovo |
|---|---|
| Publisher | Springer |
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