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Ernest Dichter and Motivation Research
₨ 4,500
Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
Key Features
- Pages: 320
- Publication date: 2010-08-20
- Language: EN
Imported by ISBN.
| Author | Stefan Schwarzkopf, Rainer Gries |
|---|---|
| Publisher | Palgrave MacMillan |
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