Franchising Globally

Franchising Globally

₨ 4,500

SKU: 9780230238282

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Key Features

  • Publication date: 2010-03-31
  • Language: EN

Imported by ISBN.

Author

I. Alon
Publisher

Palgrave Macmillan

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