Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

₨ 4,500

SKU: 9780230577343

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Key Features

  • Publication date: 2010-07-07
  • Language: EN

Imported by ISBN.

Author

P. Kitchen
Publisher

Palgrave Macmillan

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