International Place Branding Yearbook 2010

International Place Branding Yearbook 2010

₨ 4,500

SKU: 9780230279544

Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes

Key Features

  • Pages: 286
  • Publication date: 2010-10-27
  • Language: EN

Imported by ISBN.

Author

Frank Go, Robert Govers
Publisher

Palgrave Macmillan

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