Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Media, Organizations and Identity
₨ 4,500
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Key Features
- Publication date: 2009-12-09
- Language: EN
Imported by ISBN.
| Author | Lilie Chouliaraki |
|---|---|
| Publisher | Palgrave Macmillan |
Be the first to review “Media, Organizations and Identity”
Reviews
There are no reviews yet.