Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The Global Corporate Brand Book
₨ 4,500
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Key Features
- Pages: 230
- Publication date: 2009-05-14
- Language: EN
Imported by ISBN.
| Author | M. Morley |
|---|---|
| Publisher | Palgrave Macmillan |
Be the first to review “The Global Corporate Brand Book”
Reviews
There are no reviews yet.