Wine Brands

Wine Brands

₨ 49

SKU: 9780230583733

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Key Features

  • Pages: 195
  • Publication date: 2008-05-21
  • Language: EN

Imported by ISBN.

Author

E. Resnick
Publisher

Springer

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